The past 10 years , Chinese chlor-alkali industry is developing rapidly , has been among the world ‘s largest producer of chlor-alkali . 2003 , PVC anti-dumping success and rising crude oil prices and other factors, to promote the domestic production of calcium carbide process PVC rapid expansion . 2003-2013 , the domestic PVC production from 400 million tons to over 1500 tons of upgrading .
If after the 2008 financial crisis in the chlor-alkali industry has entered a period of adjustment and transformation , then with the sustained release of new plant capacity and the continued downturn in the downstream market demand, domestic chlor-alkali industry has quietly accelerated reshuffle soon.
Currently, the chlor-alkali enterprises are facing an extremely severe situation . The new release of plant capacity expansion continues in 2014 planned production capacity of PVC add up to 300 million tons of caustic soda production capacity reached 500 million tons. Coupled with low device efficiency, intense competition in product homogeneity , structural contradictions chlor-alkali industry supply and demand imbalance gradually. In the current economic downward pressure on the environment , our product prices and the cost of the chlor-alkali enterprises appear upside down , market prices continued to run low , shrinking market demand led to sluggish sales , the majority of enterprises will reduce profits or even losses , production and operation of enterprises in a difficult situation. The eastern region near the market , local consumption and export of relatively high levels of foreign ; rich western region of coal , power resources , with advantages in resources, scale advantages through low-cost expansion , industry concentration is relatively high. Eastern and Western companies coexist , competition is becoming increasingly fierce.
Chlor-alkali industry in the fierce competition in the market is bound to be shuffled . In order to obtain sufficient raw materials to protect China’s PVC industry shift from the eastern to the western regions is the trend, and gradually form a calcium carbide process PVC mainly western and eastern ethylene chloride supplement industry pattern. With the chlor-alkali industry consolidation to accelerate the speed , low-tech , small-scale , high- polluting enterprises will gradually lose
Competitive advantage with the scale of the large number of companies will come to the fore in the chlor-alkali industry reshuffle process. After adjustment of industrial structure , diversified industrial chlor-alkali industry from a single industry will gradually converted to highly resource development , and the formation of low-carbon environmental protection , recycling and efficient transformation of economic development mode .
With PVC production capacity and output of rapid growth , most enterprises will gradually form a raw material supply , production, processing , marketing and logistics various aspects of mutual convergence , synergy resonance organic whole. In the highly competitive market environment, companies will continue to internal potential , physical fitness , through change management thinking, progressive , sophisticated management mode transition from extensive management to standardization, so as to enhance their market ability to resist risks .
In the integration process, chlor-alkali enterprises should grasp this opportunity and take effective countermeasures. Should rely on the development of resources and the conversion cycle , forming a complete industrial chain of coal, salt , electricity, calcium carbide , PVC , waste cement , adhere cycle of development , low-carbon development , and efficient development , reduce production costs. With the rapid expansion of production capacity , the structural surplus chlor-alkali production capacity has become an indisputable fact , chlor-alkali enterprises to local conditions , increase the intensity of the downstream derivative products , while avoiding competitive product homogeneity according to market demand . Enterprises should also innovative marketing model , to adopt a new way of online transactions , optimize the distribution network , market share , expand the brand ….
